The Ideal Release Date for Music
Part of the creative process in music is coming up with a concept and following through. Music can be deeply personal or it can be an element of surprise, allowing you for complete disbandment from your personal life. Either way, making sure that your music makes sense throughout the entire process is vital, and it can be a deterrent or support factor.
In music, you can tell a story. Every story has a timeline or significant date when something occurred. You can use these important dates to release your music. This/these date(s) can be anything, really. They can also greatly enhance your track, EP, or album’s impact because it gives the listener a more personal touch, something they can relate to.
Setting significant release dates will spare you some time
This can also buy you some time to market and promote the track, EP, or album. Ideally you’d want to set at least two to three months in advance for the initial release date. This gives your music distributor time to process your release’s information as well as the digital service providers to get your release into their system. Furthermore, having a rock solid release plan is going to determine your release’s success rate. If you have all of the details laid out prior to beginning the marketing and all you have to do is leap into action, you’re going to save yourself a lot of time, headache, and possibly money. Setting a release date can be tricky, but it can greatly impact the success of your release.
Consider a significant holiday
If your music has a story but you don’t want to attach a time and date to it then consider releasing on, before, or after a holiday. For example, everybody’s listening to Christmas music playlists during the holiday season, but that doesn’t mean people aren’t out scouring for new music to add when the holidays are over. You could even consider writing a song around a holiday. Write a song about Independence Day, Easter, or Thanksgiving. Be creative!
Follow the trends and social media hashtags
Something that’s important to keep in mind are the trends that are in the music industry. On Twitter, for example, there’s a hashtag called #MusicMonday. This hashtag is dedicated to sharing music on Monday to keep you motivated and get you through the day. It’s great for discovering new music to add to your playlists. It’s also a great way to share your music, especially when you’re releasing a new track. If you hashtag your tweet with #MusicMonday with a link to your track via SoundCloud, Spotify, or Apple Music, people are going to discover it. Connect with those people when they retweet it, like it, and reply to it. Conversely, interact with other artists’ tracks that you discover on Music Monday. This is not only a superb networking effort but it’s also an amazing way to build your audience.
Similar to #MusicMonday, there’re a few hashtags for Friday: #FreshFriday and #NewMusicFriday. A lot of artists are releasing their music on Fridays because who doesn’t love Fridays and new music from their favorite artists?!
These trends are like a weekly tax season: when taxes are due, everyone’s looking for an accountant. It’s the same concept with music. When Monday and Friday come around, music lovers around the world are out looking for new music to add to their playlists. Do some research on the various music trends and see which ones work best for you and your music on the different social media platforms.
If you have any questions about the ideal release date for your music, please contact us. We’d be happy to help you out and give you some pointers.