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Univision’s Uforia and Napster Announce Audio Innovation Partnership

Redesigned App “Powered by Napster” Gives Users a More Personalized Streaming Experience

This post comes from Napster’s blog.

Univision’s Uforia, the Home of Latin Music, and Napster today announced a partnership to drive and discover innovative ways to deliver audio across digital platforms. Through this collaboration, Uforia unveiled a newly enhanced and redesigned Uforia app that is “Powered by Napster,” creating the ultimate streaming destination for Hispanic America. The app is part of the recently expanded Uforia brand, the biggest Latin music media platform in the country, including the nation’s No. 1 Hispanic radio network and the largest Latin music concert footprint. To see the announcement video, click here.

The partnership was announced at a joint press conference at SXSW, an annual event best known for its conference and festivals that celebrate the convergence of the interactive, film and music industries.

“Powered by Napster” is an innovative and complete music and audio platform service that makes it possible for companies to launch their own branded streaming service quickly and efficiently. The newly enhanced Uforia app now offers music fans seamless profile registration and the opportunity to enjoy a more compelling experience listening to live radio, music playlists, and in the Spring 2019 podcasts in one easy-to-use service.

“Audio is bigger and more exciting than ever, and we’re thrilled to partner with Napster to jointly explore and redefine how audio content will be consumed in the future,” said Jesus Lara, President of Univision Radio. “Univision works hard to authentically super serve all Hispanic listeners with the best music and audio programming and this partnership will enable us to deliver our audience an even better and more personalized experience.”

“Napster’s partnership with Uforia is a synergistic one as we join forces and work together to make Univision’s Uforia app the ultimate destination for Latin music and audiences around the U.S.,” said Angel Gambino, Chief Commercial Officer of Rhapsody International. “Our joint collaboration with Uforia will deepen and expand Powered by Napster into the rapidly growing Hispanic market and the top streamed artists in the US. This partnership fuels our combined data intelligence to offer audiences highly personalized and finely tuned audio curation innovations that will engage Uforia listeners while giving brands an opportunity to more precisely target people with content.”

The Uforia app newly Powered by Napster features a visually immersive and highly intuitive user experience and also offers vast audio content for the Latin music fan including a growing collection of hundreds of expertly curated playlists, leveraging a catalogue of more than 40 million songs, and Univision’s extensive and growing offering of podcasts that will debut in the Spring of 2019. The Uforia app has extensive playlists based on genres, moods, activities, and themes, and boasts an immersive UX design and geo-localized experience. Additionally, the service features Uforia’s talented DJs and influencers as well as curated content from Univision’s top-rated music tentpoles.

Univision recently announced a major rebrand for Uforia, bringing together the company’s vast music and audio properties under the Uforia brand which includes an extensive portfolio of Univision’s 58 top-rated, owned and operated local radio stations, plus 89 affiliates, its digital audio footprint, experiential and TV integrations.

Follow Uforia across social platforms including Twitter, Instagram, and Facebook.

Follow @Napster on LinkedIn, Twitter, Instagram and Facebook.

Visit corporate.univision.com for more information on Univision, and follow @UCIPRTeam on Twitter and Instagram

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