Tips and tricks on how to get your music playlisted
Streaming music is the way that consumers listen to your music. Gone are the days where people purchase physical copies of a CD. It was a great source of income, but it quickly became obsolete. Vinyl is slowly making a comeback, however.
Ultimately, it’s Jamvana’s (or your aggregator) job to solidify everything. We setup the calls, maintain and build relationships with the playlist owners, YouTube channels, SoundCloud accounts, etc. We do the behind the scenes work so the artist can take the credit for everything. That doesn’t mean that you, the artist, label, manager, publicist, whoever, should sit back and not do anything. We have contacts you don’t have and vice-versa. It’s a team effort, and we’re going to succeed together. If you don’t have many contacts, here are some ways to start making connections and getting your music heard.
You need to have a brand.
That’s right. If you don’t have a brand, then you’re not going to go very far. Having a brand says a lot more than just your image, too. It also signals that you have your information organized and know exactly what you want. You will instantly be more appealing to music publications, playlists, publicists, and everyone else affiliated with you. Be appealing and appalling, not just another robot that releases music.
No release plan? You’re not going anywhere, Bub.
It’s like starting a business: You’re not going to get a business loan without a business plan. How’s the bank supposed to know your intentions and plan of action without a business plan? When your released is finished, sit down with your manager, label, and/or publicist and write down everything about the release and what you’re going to do with it. This may include blogs you’re going to contact, who’s going to premiere, YouTube channels, SoundCloud accounts, and Spotify playlists you’re going to pitch to, and when the release is going to go live. Keep in mind that most digital service providers require at least a month prior to release date to get your information into their system. When your track(s) start getting support on blogs, YouTube channels, etc, add it to a spreadsheet and show your thanks via a simple social media post via Twitter or Facebook. Build relationships behind the scenes and in public, especially on social media.
If you want your music to sit pretty in an Apple Music curated playlist, then you’re going to need about four months of buzz to prove that your track(s) are legit and ready for the Apple Music playlist throne. If you can supply a handful of blog posts, YouTube channel support, and SoundCloud streams, then Apple Music is much more likely to pay attention to your track(s) and add them to a playlist. This is why it’s so important to put together a release plan. Every DSP is different, though. But it never hurts to have your “ducks in a row” ahead of time.
You’re not special.
You’re not special in a sense that you should be handed everything on a gold platter and placed on the top priority. Music aggregators like Jamvana are very busy and will not handle people who are pushy, demanding, and think they’re superior. If you have a brand and everything organized, the attention will come naturally.
Jamvana is more than happy to help get your tracks placed in playlists and on digital service providers to gain an organic following.