Don’t remain stagnant; remain innovative
The music industry and technology are evolving at an incredibly fast rate. People are coming up with creative ideas, content, and businesses each and everyday; they’re trying to change the world one day, business idea, and marketing ploy at a time. This is why you need to have the same mindset and attitude towards your creative musical endeavors.
It’s alarming as to how many people get comfortable with where they’re at and just accept it, not even attempting to try something bigger or better. This can and will render your career stagnant, damaging any opportunities that you may be able to pursue.
Prior to Beatport, SoundCloud, Spotify, Apple Music, and other streaming services, consumers purchased hard copies of CDs and music. Record stores were thriving, and consumers swooned over owning a hard copy of their favorite artists’ latest EP or album. Thankfully, these album sales are making a comeback. Nothing beats the sound of an old vinyl record, right? The static when the needle gracefully hits the album instantly sends shivers down the spine. According to Forbes, “A recent eBay survey found that 52% of consumers prefer to buy music in a physical form such as CD or vinyl record to digital one.”
With record stores making a comeback, innovation within these record stores is beginning to ramp up. For example, a few record stores here in Florida have a beer and wine night occasionally, making them more appealing to all demographics, including the millennial. While this isn’t extraordinarily different, it’s certainly unique and there’s a market for it. Record stores are getting creative much like other companies. People don’t have a very long attention span, so it’s imperative that you remain relevant, innovative, and progressive with your ideas before someone else comes around and does it better.
Recently, four new music distributors popped up, but Jamvana isn’t worried about them competing with us because we’re always moving forward and trying new things; breaking the barriers down that other companies and aggregators are afraid to dive into. We will never become stagnant; rather, innovative.
(Many) direct deals are hurting you.
The last topic we want to discuss is direct deals with third party companies is hurting you. Yes, you may need assistance on certain avenues but you’re hurting yourself and your income by contracting that work out. Let’s say you’re an artist and are releasing an EP. You’re going through a label that utilizes a third party public relations company, and the public relations company uses other sources to get reposts, playlist placements, etc. Every hand that release has to go through is going to take a cut out of your paycheck. It might be small but every little bit counts, especially when you’re a burgeoning artist with a ton of talent.
Jamvana removes the middlemen and gets you where you need to be at the right place and time in a professional, timely manner. We do the heavy lifting so artists can focus on their craft.