Share Your Canvas to Your Instagram Story
This blog post came from Spotify.
We’re rolling out a new way to use social media to bring your music to life and heighten engagement with fans.
Since launching Canvas, which turns formerly static track pages into mesmerizing video-art showcases, artists all over Spotify have been giving their work new depth with the help of eight-second visual loops. Poppy used her Canvas to heighten the otherworldliness of tracks on her new album, I Disagree, while Billie Eilish added fan art to her songs as a salute to her listeners around the world.
Starting today, artists in the Canvas beta can share Canvases to their Instagram Stories, broadening the reach of their music on Spotify and deepening the value of engagement with fans on the photo-sharing platform. Artists can show off their Canvases and invite their Insta followers to click through to Spotify, where they’ll be able to take in the Canvas and its associated song together.
Canvas sharing is currently available to creators in the Canvas beta who are using the Spotify for Artists app on iOS. In your Artist profile, each of your tracks which is accompanied by a Canvas has a “Share” icon next to it; tapping on that will let you share the song, and its Canvas, to your Instagram Stories. Your post will look like a regular Spotify share, with cover art and a link to play the track on Spotify—only now, your Canvas will be the backdrop. (Audio will not play on Instagram.)
Right now, this functionality is available only to iOS users with Spotify for Artist accounts. (We’re working on bringing it to Android users soon.) Fans seeing the Canvas on Instagram will not be counted in Canvas metrics unless they click through to Spotify.
This functionality is ideal for launching new songs to your fans on Instagram, for highlighting updates to your Canvas when you release a music video, or even for updating your current Canvas with new elements like fan art and performance clips. (Note that the images and videos you use need to be compliant with Spotify’s content guidelines.) “Adding a high-quality Canvas has increased track shares by up to 200 percent, in addition to lifts in streams, saves, and artist profile visits; bringing them to Instagram is another way for artists to connect their platforms and extend their reach even further.
To get started with Canvas, visit our dedicated site, which includes information on best practices, examples of Canvases that have worked well for artists, and sign-ups for the waiting list. Canvas has helped thousands of artists bring listeners more fully into their world, and this new sharing capability will build on that promise.