Jamvana’s partner Apple is set to implement their highly anticipated new subscription based platform. Starting June 30th, Apple Music will be available at just $9.99 per month for single users, or $14.99 monthly for a family plan enabling up to 6 members to use the service. A free version will be offered as well but will have expected limitations. The paid subscription allows users to enjoy unlimited listening from the Apple Music library, add Apple Music content to their personal library, unlimited skipping, save content for offline listening, get recommendations from music experts, and access to Apple’s Connect which is a place where fans can engage with their favorite artists. A free 3 month trial membership will be offered for most devices too, excluding Android users. Furthermore, Android users will only be able to use the paid version as well. Apple is also focusing on reinventing radio with the 24/7 Beats 1. Broadcasting to over 100 countries from studios in L.A, New York, and London, Beats 1 and Zane Lowe have a team of renowned DJs mixing up the latest and best of music. There will also be curated stations that Apple has completely revamped. Siri joins in the fun too, now taking music requests and always ready on demand. Users will be able to tell Siri to “play more songs like this one” for instance, or can ask her to play the top songs from 1982. More specifically, users will be able to ask Siri to play a desired song or even add an entire new album with just the use of their voice. What’s more, Apple sought out the best curators in the business teaming up with Rolling Stone Magazine, XXL Magazine, Pitchfork, The Grand Ole Opry, and more. With other services such as Spotify becoming more and more popular, it will be interesting to see how much Apple changes the game. Streaming is currently at 50% of the market, so with Tidal and Apple launching new services, that number should continue to grow.
By Jamvana Mike