#INTHEKNOW with Instagram
These updates come from Instagram’s blog.
Stay up to date on Instagram’s latest product updates, learn new tips from our business community and read their success stories. #INTHEKNOW
Shopping On Instagram
Give your business an interactive storefront with shopping on Instagram. Choose your photos. Tag up to five products per image—or up to twenty products per carousel. Add filters and captions. And you’re all set.
Carousel Ads for Stories
Get creative with stories and showcase up to three pieces of content in a single ad with the carousel ad format. It works just the same way as organic stories—letting you tap, swipe and pause the content whenever you’d like.
From Feed to Stories, Instantly
Creating ads for Instagram Stories is easier than ever. When you upload creative for Instagram Feed ads in Ads Manager, it’s automatically converted into the full-screen, vertical stories format—making it simple to run ads across both placements.
Using the Instagram Graph API, businesses can now schedule photo posts, keep track of posts it’s been tagged in and more.
Trailblazers in Vertical Video
Earlier this year, we challenged a group of six incredible storytellers to each experiment with the vertical canvas and showcase their own unique style using 9×16 video. Across illustration, motion graphics and film, we explored the growing potential of vertical video and its endless creative possibilities. And now, we’re excited to announce that our second installment of Instagram Creators will be unveiled at this year’s Cannes International Festival of Creativity.
We hope they inspire you to tap into this emerging space and start thinking vertically when creating on Instagram.
Winning with Instagram
As one of Europe’s leading mobile games companies, read how Playdemic is using Instagram Stories to get people to download its newest game.
If you’re short on time or need additional help, find an Instagram Partner to help you with everything—from buying ads to sourcing and delivering creative. All Partners are proven experts in their field and vetted by us. Here is an example of how partnership works.
There’s a multitude of factors to consider when it comes to investing in real estate. Location, weather, job opportunities, and the list goes on. TheSource helped bring this story to life for real estate client Bouygues Immobilier (@bouygues_immo). Leveraging their content network, TheSource enlisted a content creator to write, film, and edit the Instagram Stories ad.
In addition to the full length creative, TheSource also created 3 shorter cuts to play back to back, engaging viewers to tap through the story. By playing with the stories format, Bouygues Immobilier was able to reach their client in a fun, interactive and relevant way.
Creative Secrets of Stories
Looking to step up your Instagram Stories game? Follow this creative guide inspired by the Facebook Creative Shop to unlock more ways to share your business with the world. From rainbow text to eraser magic, there are tons of creative tricks your business can uncover and enjoy. You just have to look for them.