Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push the engagement needle, getting you more Likes and comments. And engagement, dear readers, is key.
With the recent changes to Instagram’s algorithm, posts now appear in feeds “based on the likelihood [the audience] will be interested in the content.” That means that a photo or video with lots of comments and Likes has a better chance of appearing at, or near the top of your followers’ home stream.
In this guide we’ll show you what goes into a great caption and how to go about crafting your own. We’ll also serve up a collection of Instagram caption ideas and examples from the brands that do them best so you can learn from the pros.
If you need help adding, editing, or deleting the caption of an existing post, check out Instagram’s quick how-to guide.
Find out more from our friends at Hootsuite. Read more here.