Email Relationship Guidelines
It’s important to know that your customers are interested in you. The first step is to build an organic list using signup sheets in your store and opt-in forms on your website. If you send any email marketing material without the correct permissions, you can get reported for spam.
Don’t wait too long to make the first move.
After you get permission from your customers to send, don’t dawdle. According to experts, that permission goes stale after 6 months. So it’s good to regularly contact your list with thoughtful content in order to avoid being reported for spamming.
Don’t be pushy.
When you’re sending your customers regular emails, avoid aggressive language. Here’s the first question you should ask yourself: “What would my customers find useful in my email?” Don’t go crazy with the exclamation points, use proper capitalization (ALL CAPS IS LIKE YELLING), and keep your subject line to 50 characters or less.
Accept when it’s over.
Losing email subscribers is never fun, but it’s the law to include an opt-out link in your emails. This will also decrease the odds of being reported for spam by customers who are trying to opt out but don’t have the choice.
Provided by Mailchimp, in partnership with Google.