Groups for Pages is Rolling Out on Facebook
This post comes from Facebook’s very own Chief Product Officer, Chris Cox.
We’re making Groups for Pages available around the world today. If you are an artist, a business, a brand, or a newspaper, you can now create fan clubs and groups centered around your super-fans. There are over 70M Pages on Facebook so we hope this unlocks a lot of goodness.
Like so many things we build, this came out of a pattern of emergent behavior on Facebook that was new and interesting – and in retrospect, obvious. Terri Rupar and Teddy Amenabar at The Washington Post started a group called PostThis – from The Washington Post, where reporters talk directly to the most avid fans of the paper about how stories come together. It was a digital version of letters to the editor, but with ongoing real-time discussions. The fans loved it and we heard from the Post that it was a success, connecting the newsroom with their most avid readers, and their avid readers with each other.
This is one of thousands of interesting examples we heard of super-fans who wanted to be a part of the day-to-day discussion of the decisions inside the walls of an organization they care about, and more importantly to connect with everyone else who felt the same way.
