This post comes from Postcron.
As far as Social Media goes, you can publish daily on your social accounts but the fact is that the results can be much more effective if you find a schedule where your posts effectively reach your audience. Keeping this in mind and considering that Twitter is an ideal platform to connect with your audience, today I share with you valuable data to answer the question about what is the best time to publish on Twitter.
What is the best time to publish on Twitter?
As you know thousands of people publish tweets every day with the help of Postcron, and by analyzing the general trends of all our accounts, we have come to important conclusions. To begin, let´s answer the question: “what is the best time to publish on Twitter?” this depends on your Social Media objectives. That is why we need to answer this question in sections according to your different criteria.
If your objective is to increase your CTR
A very interesting criteria to establish the best time to publish on Twitter, is to have the following objective: increase your CTR (Click Through Rate). This index illustrates the quantity of times people click on your links. And since in general your clicks direct them to your site, this can increase your possibilities of increasing the visits on your website.
So, the best time to publish on Twitter, if you want to increase your CTR, is after midnight, specifically between 1:00 AM and 3:00 AM. Keep in mind that the suggested schedule on this post is an estimated time and pretends to serve as a suggestion. However, you shouldn´t forget that your audience has their own characteristics, so I suggest you experiment with your publications and come up with your own conclusions.
If your goal is to generate ample Interactions
It´s quite possible that your account is in the growing stages and because of this you find yourself working to obtain more followers on Twitter and try to keep those who have clicked on “Follow” entertained. If this is the case, we must explain that the best time to publish on Twitter is between 12:00 AM and 3:00 AM.
Said time frame shows a better average of “Follows”, mentions, retweets, private messages and other Twitter interactions. Keep this in mind to find the schedule when your audience is connected, since each audience has their own characteristics.
If you want more Favorites and Retweets
If your goal is to specifically obtain more Favorites and Retweets on your publications, then the best schedule to tweet is between 9:00 PM and 12:00 AM. Therefore, I suggest that you program your tweets so they are posted on your account within that time period and take a look at which tweets have been more effective and have been more specific.
In order for your account to generate more impact, you can add to this suggested schedule our post “Actively grow your Twitter followers in 4 easy steps”. I also suggest that you take a look at our article about how to use Twitter from the Social Media Marketing point of view.
Keep in mind that the schedule I share with you is a guideline in search of the best time to publish on Twitter, with your audience in mind. Take this as a reference to experiment with your posts and register which schedule obtains the best results. Then you can share them on this post and let us know about your experience in the comments section.