Experimenting with Photos and Design
Your customers receive lots of email during the holiday season, so make sure your messages stand out from the crowd. Creating a beautiful, image-based campaign will help you make a statement and highlight your products in an effective way.
Not sure which products to showcase or which campaign layout will be the most effective? Experiment with different images, designs, or content by setting up A/B or multivariate tests and you’ll gain valuable insight into the preferences of your audience that you can use this holiday season and beyond.
If you’re short on time, try using MailChimp Snap to send a quick, photo-based campaign announcing a new product or showcasing a bestseller. Or, shake things up by adding a GIF to your campaign or personalizing your content by displaying different products to different segments of your mailing list.
These tips come directly from our friends at MailChimp
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