Drive Web Traffic by Adding Links in Instagram Stories
This post comes from Postcron’s blog.
Instagram Stories is a great tool for sharing content that has a short shelf-life, but it has another key advantage that you won’t want to miss: Instagram is starting to let some accounts add clickable links in Instagram Stories.
Instagram users have long asked for the ability to add clickable links to posts and comments. Unfortunately, when this option was originally available to everyone it was a magnet for spam, so that capability was removed. However, Instagram has recently started rolling out new features to some users.
In May 2017, Instagram started allowing verified accounts to include clickable links in Instagram Stories. And now this feature is becoming available to business profiles that have more than 10,000 followers. Keep reading to learn how to add links to your Instagram Stories.
Not at 10,000 followers yet? Don’t worry—review our post on how to attract real Instagram followers, and stay with us to learn how Instagram Stories Ads can help you bridge the gap.
Optimize your Instagram business profile
First, make sure your Instagram account is set up with a business profile. This is important because unless your Instagram account is already verified (which is very difficult to achieve), you need a business profile to add links in Instagram Stories.
Instagram business profiles are linked to your company’s Facebook page. If you don’t have a business Facebook page yet, read our post on how to set up an effective one.
Once your Facebook business page is set up, you can easily switch your Instagram account to a business profile. Tap on the “gear” icon in the top corner, and a new window will pop up. Look for the “switch to business profile” option.
From there, you can follow the instructions to connect to your Facebook page. For more details, have a look at this short video:
Having an Instagram business profile has other advantages too. It gives you access to Instagram Insights, which provides analytics to measure the performance of your Instagram posts and stories. With a business profile, you can also make it easier for people to reach you by adding your contact details. As well, you need a business profile to run Instagram ads (which are managed by Facebook).
Start creating your Instagram story
Next, start creating your Instagram story just like you normally would. Remember, you can either take a new picture or video, or you can use one that you’ve taken in the last 24 hours. If you’re new to Instagram Stories, have a peek at our post on everything you need to know to get the most out of Instagram Stories.
Add the link you want people to follow
Once you choose a photo or video to start your story, tap the hyperlink icon at the top of the screen. This will open a text box where you can add the web address you want people to visit after they view your story.
When deciding which link to add, remember that Instagram allows you to include a link in your bio as well. Don’t be repetitive—use the links in your Instagram Stories to deliver something specific and relevant to your followers, such as a landing page for a special promotion or a blog post that’s directly related to your story. Take care to add value—you don’t want to risk losing a follower because you led them to something they don’t care about.
To make the URL easy to add, just copy it from your web browser and paste it into the text box, then tap “done” (iOS) or the green checkmark (Android). After that, continue editing your story until you’re ready to upload it directly or schedule it with Postcron.
When your story is live, Instagram will add a “see more” link to the bottom of your story that users can swipe up or click.
Include a call-to-action
Even though Instagram will add the “see more” link, you can make it easy for your followers to notice by adding a call-to-action that invites people to follow it. You can use Instagram’s drawing tool or stickers to do this, just like mumbaifoodjunkie did in this example shared by Social Samosa.
A clear call-to-action can exponentially increase the likelihood that your followers will click the link, as shown by these mind-blowing statistics. For the best results, use action-oriented words, such as swipe or click). Also, choose contrasting colors so that it stands out. Be careful though—while you want your call-to-action to be visible, you don’t want it to overpower your story.
Consider Instagram Stories Ads
If you haven’t yet hit 10,000 followers (or even if you have), you can also consider using Instagram Stories Ads, which also allow you to add links.
Instagram Stories Ads were first introduced in March 2017 and they are available to all Instagram accounts with a business profile. Instagram Stories Ads appear in between users’ stories and they allow companies to show full-screen ads to a targeted audience.
You now have six different ad objectives to choose from: reach, video views, conversions, app installs, lead generation, or traffic. This allows you to be very specific about the results you want to achieve with your investment. To learn more about recent changes to Instagram Ads, check out this Tech Crunch article.
Monitor your results
The main reason for adding links to your Instagram stories is to give your followers another way to connect with you. With your Instagram business profile, you can monitor your results using Instagram Insights, including reach, impressions, replies and exits. Insights doesn’t currently track click-throughs on your links, but you can see which posts and stories performed best. If you want to track click-throughs, try using a free URL shortener like Bitly, which can track that for you.
Now that Instagram has reached more than 800 million active monthly users, it’s critical for digital marketers to stay on top of new trends. Do you have questions about how to add links in your Instagram stories? Ask us in the comments below! Have you had success including links in your Instagram Stories? We’d love to hear about them!